BET Networks commanded Tuesday night, March 4, 2014, with the season seven premiere of THE GAME and the season four premiere of LET’S STAY TOGETHER . For the night,THE GAME season seven premiere ranked as the #1 telecast in Cable and was a top 10 TV telecast among Adults 18-49. THE GAME season seven premiere on Tuesday night delivered 3.4 million viewers during its initial 10 p.m. ET airing. The encore starting at 11:30 p.m. ET attracted 1 million viewers. LET’S STAY TOGETHER season four premiere at 11 p.m. pulled in 1.7 million viewers.
THE GAME season seven premiere leads as #1 sitcom telecast on all cable among women 18-49 (1.4MM) this season and is the #1 scripted series premiere among adults 18-49 on all cable (2.1MM) for the year. LET’S STAY TOGETHER season four also stands strong as this year’s #2 sitcom premiere on all cable among adult women (W18-49 & W18+), only behind THE GAME season seven.
THE GAME and LET’S STAY TOGETHER also brought the digital heat! The official hashtags for THE GAME (#thegameBET) and LET’S STAY TOGETHER (#LST) each trended #1 on Twitter.In anticipation of the premiere, THE GAME Facebook page crossed the 7 million fans mark this week. In the last week alone, content from the page has generated over 31M impressions resulting in at least 1.2 million actions taken on the page since then. (source:Facebook insights)
Day of premiere page views to BET.com doubled versus last year and were at their highest levels ever for a premiere of THE GAME and LET’S STAY TOGETHER . Video views to BET.com grew 60% vs. the 2013 premiere day and users to BET.com grew 24% vs. the 2013 premiere day. (source:Omniture Site Catalyst)